Your business website can display all your offerings to customers across the globe, whether it comes to products or services. It is a reliable way to communicate what you have on offer. A website layout, over a period, can be lousy, old and outdated. The designs can be out-of-date and the content can get uninteresting and repetitive for potential customers and website visitors. At times, the changes and tweaks can be small. At other times, however, a full overhaul might be needed. Find out how a new web design can be useful for you.
Lower bounce rates
The best websites come with a 26% bounce rate or less. Bounce rate shows the number of consumers abandoning your site once they visit it. Many factors impact the bounce rate include presentation, navigation, Website loading speed, internet speed and more, which can improve or impede customer retention.
These days, M-commerce is the new best thing. Customers are already shifting to smartphone and mobiles for the screening of products, and for the purpose of purchases. In case your website only works on desktops and lacks a mobile interface, you are ignoring the highly profitable mobile market segment.
Your customers can be immensely motivated with even a call-to-action message of a single line. Well placed and well devised CTA buttons and threads alone can boost conversion rates by as much as 20%. You can place or reinvent it to make sure that customer retention rates are better.
It is important to make it easier for your website visitors to share your site over social sites, given that conversion, customer generation and retention can be very high with the use of social media platforms. New web designs can ensure that the feedback and information can easily be shared and your brand can get easier popularity across the nation and the globe.
Higher conversion rate
Customer rates can be affected adversely even from one season to another. Your website needs efforts and attention towards full improvement when there is no conversion of visitors to customers. Interviews, flash player, reviews, tutorials, videos, Infographics and content can assist you in maximizing the potential of converting leads to customers.
The total number of navigational clicks can be lowered in number by every subsequent major update in technology. With a better navigation, customers can be more easily satisfied and not waste a lot of time in information search and navigation.